Nigeria Real Estate Business

How to Successfully Market Your Real Estate Business in Nigeria and gain more visibility

No matter what type of business you are into, you need a good marketing strategy to out perform your competitors. If your are into landed property business,  your real estate marketing effort needs to be doubled up. How will you do this?

Well...... this post will give you a bit of insight on promoting your landed property business.

What is Real Estate?

Real estate business is one of the most profitable business of all time. As a matter of fact, statistics shows that most of the world richest individuals do have some form of real estate investment in their portfolio. You too can take that bold step towards becoming successful withing the this business sector.

But wait a minute .....

What is real estate?
According to Google, it is define as property consisting of land and buildings. Now that it is define as above, then it is clear to us that we a

Let's talk about the types of real estate business available to us.

Types of real estate business are:

1. Residential real estate
2. Commercial real estate
3. Land.
4. Industrial.

With each of these type of property businesses mentioned above, there are pros on marketing them. If you can market them successfully, you are bound to reap the benefits.

So, I will take you through the steps needed in taking your real estate to the next level.

What does it take to Run a Real Estate Business

Just like any other business, it take passion and few capitals to run a property business. Although, running a real estate business is hard work, but you can make it less stressful for yourself. Not only can you make it less stressful for yourself, but also make it profitable too.

How can you do this?

Simply try to constantly find new ways to market your real estate business. As you may be aware of, there are many ways to sell your products and services in today's;' world.

So, let us take a look at ways to do this.

Ways to market your property business are:

1. Have an online presence
You first step in getting results with marketing your real estate business is to have an online presence. And I will recommend you have your own website.
With your website, you have lots of advantages; as a matter of fact, you have a better control over your business with a good website.
In addition, your website act as your shop front. You need to make it as attractive and inviting as possible to your clients and prospects.

2. Go Social
It is no news anymore that social media is now a platform where many activities are taking place.
Take advantage of these platforms to place your products and services in front of the right audience. As at the time of writing this article, we have so many users on the following social media platform.

As shown above, millions of users are now registered with social platforms worldwide. You can use the medium to promote your business.

Another good thing about these platforms is that they give you opportunities to create groups within it; also, you can be in different groups too. It will be at your benefit to create of belong to groups that has prospects within it.

For example, I once created a property investment group on Facebook; to my surprise, the group helped generated over 50% of my clients in 2018. As at the end of May 2019, it has already generated over 45% of my clients.

3. Use professional images
Images speak volume. If you are to market your real estate to prospective clients, you need to conduct your business in a professional manner. Try to use professional images for the properties you are trying to market to your audience.

This should go for images on your own website, as well as those you are using on social media platform

4. Engage in online marketing strategy
Having an online present is key for your real estate business; but, developing a strong marketing strategy is even more important.
Therefor, a well-presented online presence is key to reaching the masses, so be sure what you put out on the Internet is not only beautiful, but intrigues and interests your audience so that they linger a little longer, share your information, or message and visit again.
I will recommend the use of search engine optimization (SEO); on most occassion, it gives you a better result.

5. Go into partnership
There are different types of partnership you can go for here. You can decide to team up with other real estate professional or real estate marketing partners; such as property for sale websites around the world.
With partnership with other property agents, you need to set the term and condition of operations. In addition, you need to also weigh the benefits that this kind of partnership will bring to the table.

On the other hand, partnership with other property advertising website may come with its own benefits; but you may have to come up with advertising budget. Although there a free property advertising website out there. The question is, will they give you the kind of leverage you need?

It all depend on the mode of operation of these websites.


Taking your real estate business to another lever depend on the way you market it. Marketing it through the right channels has its own advantages; although, you may have to come up with few cash to get your brand, products and services to the right audience.

Nevertheless, you can take advantage of some of the free marketing platform and the social media too. Those can be your greatest marketing strategy to succeed.

Good luck!